For many nonprofit organizations, fundraising is the lifeblood of their operations and can directly affect their ability to fulfill their missions. With this in mind, we have recently noted a distinct focus from nonprofits on the psychology of donors, the different types of donors, and the willingness of donors to continue their charitable giving and support. From a psychology standpoint, we believe the interest is in why donors give and what they are expecting from the receiving organization. From a composition standpoint, nonprofit organizations generally look at who is giving and tailor their donor relation strategies to appeal to the different audiences. Finally, from a willingness standpoint, nonprofit organizations typically look at the willingness of donors to donate in the future in light of the economy, legislative reform, and other factors.