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Scranton Area Community Foundation Offering FREE CLE/CPE/CE Accredited Professional Education Seminar and Breakfast

For many nonprofit organizations, fundraising is the lifeblood of their operations and can directly affect their ability to fulfill their missions. With this in mind, we have recently noted a distinct focus from nonprofits on the psychology of donors, the different types of donors, and the willingness of donors to continue their charitable giving and support. From a psychology standpoint, we believe the interest is in why donors give and what they are expecting from the receiving organization. From a composition standpoint, nonprofit organizations generally look at who is giving and tailor their donor relation strategies to appeal to the different audiences. Finally, from a willingness standpoint, nonprofit organizations typically look at the willingness of donors to donate in the future in light of the economy, legislative reform, and other factors.